Five core services, each designed to do one thing well — attract and convert the right clients for your business.
A website built from scratch, specifically for your business — not a template someone else is also using three suburbs over. Every element is designed to reflect your trade, your reputation, and the customers you want to attract.
Your website is usually the first impression a potential customer gets of your business. A generic template tells them you're interchangeable with every other tradie on Google. A custom site tells them you're the professional worth calling — and it performs better too, with faster load times, better SEO, and a layout that guides visitors straight to the phone.
Any tradie or service business wanting to look professional online — whether you're just starting out or replacing a site that hasn't brought in a single job.
Getting found by people in your suburb who are actively searching for what you do right now. Local SEO is the difference between sitting on page 4 and showing up when someone types "roofer near me" at 7pm on a Sunday.
Over 80% of people search online before hiring a tradie. If you're not showing up on the first page — or in the map pack — those jobs are going to your competitors. Local SEO built in from day one means Google understands exactly what you do, where you do it, and who you do it for.
Tradies targeting specific Melbourne suburbs — roofers, plumbers, electricians, cleaners, landscapers — anyone whose customers search by location before picking up the phone.
Traffic means nothing if visitors don't contact you. Call and quote systems are the tools built into your site that make it easy — and compelling — for a potential customer to reach out right now, not later.
Most business websites lose enquiries because there's no clear next step. No prominent phone number. A buried contact form. No way to get a quick price. So people leave and call someone else. The right systems remove that friction entirely — turning browsing into bookings. This is what separates a site that generates work from one that just exists.
Any trade business that wants more phone calls and quote requests — especially if you already get visitors but not enough of them are actually making contact.
A slow website loses customers before they've even seen your work — and ranks lower on Google while it's at it. Hand-coded sites consistently outperform WordPress, Wix, and Squarespace because there's no bloated software getting in the way.
Google uses page speed as a direct ranking factor. And 53% of mobile visitors leave a site that takes longer than 3 seconds to load. For a tradie site, that's a potential job walking out before they've even seen your work. A fast site keeps people on the page long enough to convert — and ranks higher so more people find you in the first place.
Anyone moving away from a slow WordPress or Wix site, or anyone who's been told their Google rankings are suffering due to poor performance scores.
You shouldn't need to call a developer every time your phone number changes or you want to add a new photo. Every site comes with a simple content management system so you can keep things current without touching a single line of code.
An outdated website hurts your credibility. Wrong pricing, old photos, services you no longer offer — these erode trust with potential customers. Being able to update your own site means your online presence stays accurate without ongoing developer fees. You own it. You control it. No lock-in, no monthly platform fees to anyone else.
Tradies who want control over their own site without calling a developer for every small change — especially useful if your prices, service areas, or team change regularly.
We talk through your business, your best customers, and what makes you different from every other tradie in your suburb. Free, no obligation.
I design, write, and build your entire site. You see a live preview before anything goes public — zero guesswork, no surprises.
As many rounds as it takes. We fine-tune every detail together, then test every form, link, and button before launch.
I handle launch day, set up analytics, submit to Google, and walk you through the CMS. Your site starts working from day one.
Use our free ROI calculator — enter your current leads and job value, and see exactly how long until a ForgeWeb site pays for itself.
Free 30-minute call — no pitch, no pressure. Just a conversation about your business.