Most businesses focus on the price of a website. The smarter question is: how long until it pays for itself — and how much will it make you after that?
Your current numbers
500
3
$2,000
50%
Your projected results
Your website currently generates
$3,000/mo
3 leads × 50% close × $2,000 avg job
Projected monthly revenue
$4,200/mo
+40% more leads
Extra revenue per year
+$14,400/yr
vs your current site
Site pays for itself in
2.5 months
Core Performance at $3,500
Based on industry average conversion improvements: Core Performance +40%, Growth Build +60%, Bespoke +80%. Results vary by industry, market, and quality of existing site. These are conservative estimates based on ForgeWeb client data.