ForgeWeb
Case Study — Roofing Specialists

From subcontractor to
brand — 312% more enquiries
in two weeks.

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Client & Year
UrbanFix2025 · Melbourne, AU
Scope of Work
Brand + Web + Quote ToolCustom HTML build
Core Result
+312% Enquiries5.0★ Google rating
The Brief

10 years as a subcontractor.
Day one as his own boss.

After a decade doing the hard work for others, he went independent. No website, no Google presence — just a phone full of contacts and a reputation built on word of mouth.

He needed a brand, a site, and a way to win jobs online from day one.

🔒 urbanfix.com.au
The Approach

A brand built around
one bold idea.

We built in custom HTML — the centrepiece was a bespoke Instant Roof Quote widget that had visitors converting before they even picked up the phone.

Sharp Melbourne-targeted copy, a mobile-first structure, and trust signals at every scroll point had leads coming in from week one.

I went from zero online presence to a fully booked calendar in under a month. The quote tool alone has paid for the entire site.
UrbanFixFounder, Melbourne
+312%
More Enquiries
2 wks
To Launch
5.0★
Google Rating
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YA Painting Services
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