Case Study — Roofing & Restoration
How we helped HHH Roofing
scale to 3× organic leads
in 6 weeks.
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The Brief
Social media graphics
aren't a website.
HHH Roofing were winning work on reputation alone — but their digital presence was holding them back. Before us: an AI-generated 3D logo, stock-photo “team” imagery, boilerplate copy that could’ve belonged to any tradie in Australia, and a Squarespace template that looked exactly like what it was.
No Melbourne targeting. No conversion structure. No quote tool. Visitors arrived and left with nothing to act on.
The Approach
Rebuilt from scratch,
built to rank.
We rebuilt from scratch in custom HTML — sharp copy written around how Melburnians actually search for roofing help, a mobile-first structure built for Core Web Vitals, and trust signals embedded at every scroll point.
Google noticed immediately.
“
We went from invisible on Google to page one in weeks. The phone hasn’t stopped ringing since.
HHH RoofingDirector, Melbourne
P1
Google Ranking
3 wks
Full Rebuild
+180%
More Leads